Australia Reveals New $50 Note

Australia has revealed earlier this month a new $50 banknote and it comes with advanced and improved security features.

This is the widest-circulated banknote in Australia, so the design of the newly-issued note is not much different from the existing one. However, at closer inspection, some important differences can be spotted.

The decision to issue a new $50 note was made, among other things, because the old note was the most prone to counterfeit. That’s why the new banknote has added security features in a bid to make it impossible to forge.

These updated features implemented by the Reserve Bank of Australia (RBA) include a top-to-bottom clear panel and three images along said panel, including a black swan that appears to fly when the note is tilted and a hologram of the Raukkan Church with the number 50 on it which reverses with movement.

Besides the above-mentioned security features, the new $50 note also comes with tactile features – four bumps/dots – to make it easier for visually impaired people to identify it. The raised dots are placed at the top along the edge and help people determine the value of the note by touch. And considering that there are over 300,000 blind and visually-impaired people in Australia, this change is certainly welcome.

Moreover, while the faces on the note remain the same – Australian inventor and author David Unaipon and the first female member of an Australian parliament, Edith Cowan – its size has also changed.

Other features embossed on the new series of notes include a patch that changes color when moved and a microprint with excerpts from Unaipon’s book Tales of the Australian Aborigines and Cowan’s first speech to the parliament of Western Australia.

The message on the new note is handwritten and reads, “As a full-blooded member of my race I think I may claim to be the first – but I hope, not the last – to produce an enduring record of our customs, beliefs and imaginings.”

A native Australian wattle and bird will also appear on the new $50 bill.

“The application of the tactile features to the $50 note is particularly important given that it’s the most widely circulated banknote, with 46 per cent of all banknotes in circulation being the $50 note,” Treasurer Josh Frydenberg has stated.

“I believe, the implementation of the tactile features would have made David Unaipon and Edith Cowan proud,” he has added.

The new and modified currency is expected to go into circulation on October 18th.

This is not the first tactile note issued in Australia, as in 2016 the $5 bill was issued with similar features, followed by the $10 banknote in 2017. Additionally, updated $20 and $100 notes are also expected to be revealed by RBA in 2019 and 2020, respectively.

Betting Advertising Smashes All Records

Betting advertising has defied all predictions and smashed its all-time revenue records. Even though many actions have been taken to curb it, spending on betting ads has reached a whopping number of $282 million.

In Australia, for example, in-play betting was deemed illegal and banned. However, that did not stop a lot of bookmakers to advertise their services during sports matches. As reports show, one in five ads shown during a football match is betting-related. Sometimes, this number goes as high as one out of three ads.

Betting Advertising Proves Profitable

Betting advertising is proving to be extremely profitable, earning huge money for the betting and gambling industry. Some experts claim this is the result of perfect timing, others say it is the outcome of targeting the weak and vulnerable.

Interestingly enough, betting ads are not seen as frequently during women sports events. These seem to be effective only during the male events, as men are more likely to actually take the corresponding action and place a bet.

During UK football matches, betting advertising is seen in 95% of advertising breaks. Therefore, it comes as no surprise that betting advertising is smashing all records and earning huge profits for the advertisers.

Is Betting Advertising Actually Effective?

This is a question worth answering, as many countries in the world are thinking of imposing new rules and regulations to limit betting ads.

However, the gambling industry reports that these ads have only a “limited impact” on gambling rates. However, the $282 million revenue proves that they are much more effective than that, otherwise, they wouldn’t spend such exorbitant sums of money on it.

Many countries have already decided to stand in the way of betting ads by imposing a regulation stating betting ads can only be shown after 21h. However, there is an exception that allows media companies to air betting ads during sports events, even if they air before the watershed.

We are yet to see how this will impact future revenues. It is highly likely they will suffer greatly, as the biggest portion is shown during matches that take place before the watershed, as was the case during the Football World Cup.

Gambling Advertising Trends

Gambling advertising shows a tendency to grow. For example, in 2016, just shy of $200 million was spent on betting advertising. Just two years later, $80 million dollars were added to that number.

That does not actually surprise since just one ad during a Premiership football match costs around $50,000 dollars

Almost all experts agree that the spending on betting advertisements will surpass $300 million and continue to grow the next year.

However, it remains to be seen what the legislators’ answer will be to this trend, as there are concerns that the pre-watershed exemption means that these ads are also targeting children and young people who are particularly vulnerable.

How Climate Change Affects Oceania

Climate change is becoming an increasingly pressing issue, affecting more and more people in the world. The effects of climate change are noticeable everywhere in the world; however, they are most easily spotted in the coastal areas, such as Oceania.

The ones suffering the most from this man-made phenomenon are coastal communities in Oceania whose homes are being destroyed by rising sea levels and erosion.

Unfortunately, these are not the only changes these people are facing on a day-to-day basis. Let’s take a closer look at the other ones.

Abandoned Homes

Communities who are living on the Pacific coast rim and who have lived there for centuries and generations are being forced out of their homes. For example, on the Torres Strait Islands, 15 communities have been identified as being at risk of rising sea levels. This is alarming, since these are the people who most stick to the rules of nature and for whom the sea is the whole world.

The same thing is happening in Papua New Guinea, where 30-35 communities need to move to a higher ground or completely relocate if they want to save their lives.

Destroyed Food and Fresh Water Sources

The oceans, including their volume, temperature, and chemistry are changing. The sea is becoming hotter and hotter, which is unpleasant both for marine life and for people. The locals are reporting that there are less and less fish, and the ones they manage to catch are not good to eat. Dead fish washing up on the shores is becoming a regular occurrence.

Irresponsible land use that does not care for the environment and the local communities is causing people to the very edge of survival. The actions that are affecting the sea and the communities in Oceania the most are oil and gas production, sea-bed mining, logging, and palm oil plantations.

What Can Be Done to Remedy the Situation

There are numerous organizations throughout Oceania who are trying to help people deal with the changes they are experiencing. For instance, these organizations teach communities in Samoa and Tonga how to maintain sustainable fishing practices and how to prepare for the prolonged droughts or extreme rainfall that they will surely soon experience.

Many communities are building stronger houses and installing wind turbines and solar panels to prepare for the oncoming issues. However, this all might be in vain if the rest of the world does not change their practices and standpoint on life as well.